A New Chapter in Tampa: Erica Rivera’s Personal Branding Shoot
At Glenda Photography, we believe that personal branding is more than just a photo session — it’s a visual declaration of purpose, power, and presence. I recently had the honor of capturing just that with the incredible Erica Rivera, who has recently relocated from Orlando to Tampa, stepping boldly into a new season of life.
Erica is not only an accomplished author, but also a seasoned life insurance, annuities, and retirement broker with a heart rooted deeply in faith and service. A proud mother and a woman of resilience, Erica’s journey is one of transformation, vision, and spiritual strength. As she sets her sights on building her brand and clientele in Tampa, she came to me with a clear goal — to create bold, professional, and faith-centered imagery that reflects the essence of who she is.
Each look we styled was crafted to showcase a different facet of Erica’s identity:
In all white, Erica radiates renewal and clarity — a symbol of her fresh start and unwavering faith. Her calm confidence and elegance shone through, capturing the heart of her mission: to serve and lead with purpose.
In a tailored black and white suit, she exudes power and professionalism, ready to make her mark in the financial world. Her poise and presence tell the story of a woman who has done the work — and is ready to guide others toward a secure future.
And finally, with her book in hand, Erica reminds us that she is not only a broker, but a storyteller — someone who empowers others with knowledge and inspiration.
This personal branding session was more than just a photoshoot; it was a celebration of a woman stepping fully into her calling. With her strong faith, entrepreneurial drive, and dedication to her family, Erica Rivera is a force to be reckoned with — and Tampa is lucky to have her.
You can follow her journey and get inspired by her work at @ericac.rivera on Instagram.
